Sell more, Spend smart, Scale fast
Technology for personalization, marketing attribution and cloud based analytics for web retailers.
Give customers what they want. Deliver relevant shopper experiences using Polytab’s personalization engine.
Solutions that Suit Your Needs
captures, indexes, and links shopper data in a searchable repository from which it can generate graphs, reports, alerts, dashboards, and visualizations.
Polytab’s mission is to make shopper data accessible to merchants by identifying data patterns, providing metrics, diagnosing problems, and providing intelligence for retail operations. Polytab is a horizontal technology used for customer intelligence and reporting as well as business and web analytics.
The first benefit we realized from Polytab was a comprehensive vetting of 3rd party display vendors. We are now mining the data for campaign clustering and mapping out the shopper journey.
Polytab has given us unprecedented clarity on how and when our marketing touches our customers. We now have a superior understanding of how each channel affects the customer’s journey as well as the ability to vet third party marketing partners.
BENCHMARK REPORT: The Only 6 Display Marketing Metrics That Matter
- Display attribution
- Cross-device tracking
- TV attribution
- Offline sales tracking
- Web based reporting & data downloads
- Cross-sell & up-sell product recommendations
- Consistent customer experience across devices
- Geo-local demand mapping
- Optional 3rd party data integration
BigView Analytics Platform
- Cloud-based data storage
- Data on shopper activity & marketing attribution
- Data visualization tools
- Emulators for R, SQL, Python programming environments