Polytab Analytics Blog

Why is GDPR relevant to North American businesses?

General Data Protection Regulation (GDPR) comes into effect May 25th, 2018. It covers European Union citizens and covers every business interacting digitally with EU citizens. The European Union has been working on this regulation since 2012 and it was signed in 2016. So far it has been a directive, but from May 2018 GDPR gets teeth. […]

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3-point privacy policy checklist to gauge your vendor’s analytical capabilities & GDPR compliance?

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).  It has implications for any business who has any dealings with, and retains any personal information on residents of the EU […]

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Why don’t sales associates get commissions for online sales? They should. Here’s how to set it up.

Why don’t sales associates get commissions for web sales? They should. I worked summers and weekends with the catering services department of Purdue Memorial Union. Usually, I’d be a server or a runner at weddings or large celebratory ceremonies. Occasionally I’d get to work private breakfast events with made-to-order omelet services. The alumni were generous […]

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What is a data scientist and why would brands and retailers need one?

Ask different people what a data scientist is and you get different responses depending on their interests and agendas. A word cloud for data scientists would be a grab bag of terms like – Hadoop, Spark, MongoDB, clusters, Big Data, machine learning, artificial intelligence, predictive modeling, decision trees, neural networks, self-organizing maps, chatbots etc. The […]

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Florsheim Shoes guides its online strategy with Polytab attribution

Florsheim Shoes, the iconic men’s footwear brand, has credited Polytab Attribution Technology for providing the business a complete picture on shoppers’ behavior. Florsheim Shoes has been associated with style, comfort and high quality workmanship ever since the brand’s inception in 1892. The Weyco Group, now the owner of the Florsheim trademark, is managed by fifth […]

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