The Polytab attribution solution deployment seeds the customer data platform . It builds the single view of the customer across all his/her touchpoints for ecommerce and for offline sales. The power of these data for personalization and decision support is best leveraged by data scientists who have the subject matter expertise from inside their client organizations.
With this goal we launched Bigview. This is an analytical workbench based on a Spark cluster solution that resides on the cloud infrastructure. Not only do merchants get access to the complete shopping journeys, these data can be augmented with CRM data feeds and panel information. The platform supports solutions for shopper tracking, experience personalization, and analytical programming.