Polytab Analytics Blog

Black Friday and Cyber Monday shopper journey analysis

I did the following analysis on data compiled with Polytab’s attribution technology in the BigView analytics platform. The analysis was on the shopper journeys leading up to the purchases on Black Friday and Cyber Monday across our retail customers in the Fashion and Apparel segment. The analysis was written in SQL. Here were the questions […]

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Why don’t sales associates get commissions for online sales? They should. Here’s how to set it up.

Why don’t sales associates get commissions for web sales? They should. I worked summers and weekends with the catering services department of Purdue Memorial Union. Usually, I’d be a server or a runner at weddings or large celebratory ceremonies. Occasionally I’d get to work private breakfast events with made-to-order omelet services. The alumni were generous […]

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What is a data scientist and why would brands and retailers need one?

Ask different people what a data scientist is and you get different responses depending on their interests and agendas. A word cloud for data scientists would be a grab bag of terms like – Hadoop, Spark, MongoDB, clusters, Big Data, machine learning, artificial intelligence, predictive modeling, decision trees, neural networks, self-organizing maps, chatbots etc. The […]

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Q&A with Florsheim Shoes’ Ryan Wittmann

Florsheim Shoes is owned by the Weyco Group. It is an iconic 125-year-old American brand specializing in leather shoes, currently run by the 5th generation of the Florsheim family. The group is growing its direct to consumer presence across digital retail channels. The e-commerce team has been using Polytab for almost a year now and […]

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How-to set up forwarding link in outbound (promotional or transactional) emails

To set up the forwarding link for promotional or sales confirmation emails, replace the link to the landing page with a link as below: Where: c is your unique identifier assigned by your Polytab account manager. pt_medium=email is a static value. pt_source – email client, email marketing vendor or just simply “email”.  This a static manually defined […]

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