Blog

What are your thoughts on the new Google Attribution rollout?

I got the email below today and felt compelled to reply. Varun, I would love to get your thoughts on the new Google Attribution rollout. http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ I get the sub-text. Google’s claim could have been lifted verbatim from Polytab attribution‘s marketing. Here is the description of the Google technology from…

read more