Polytab Analytics Blog

How to identify friction across points of shopper engagement

Shopper engagement is the key component of any sale. The contemporary shopper is well versed in the art of online research and every single interaction they have with your product brings them closer or pushes them away from the purchase. Thus, creating a frictionless shopping experience is vital for any brand to come out on […]

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How to excel in performance marketing

Performance marketing is a paradigm shift, especially for agencies. In this model the agency gets paid only when certain targets are reached by the advertiser. The most aggressive agencies peg their compensation around net earnings for their client. The more modest performance marketing programs are based on compensation around sales or leads. All in all, […]

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How to get the most from programmatic advertising

Programmatic advertising is the use of software to buy digital advertising without human advertising. The role of the buyer is restricted to setting the bidding strategy, the impression volume, and planning. Marketers feed their requirements and key performance indicators into the programmatic solution to launch the campaigns. While the system seems simple, it suffers from […]

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Why is GDPR relevant to North American businesses?

General Data Protection Regulation (GDPR) comes into effect May 25th, 2018. It covers European Union citizens and covers every business interacting digitally with EU citizens. The European Union has been working on this regulation since 2012 and it was signed in 2016. So far it has been a directive, but from May 2018 GDPR gets teeth. […]

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3-point privacy policy checklist to gauge your vendor’s analytical capabilities & GDPR compliance?

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).  It has implications for any business who has any dealings with, and retains any personal information on residents of the EU […]

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