Most marketing organizations in North America have achieved a Level 3 maturity in the marketing process maturity model. They have limited management support for fact-based decisions, a basic customer data repository, and a foundational customer segmentation scheme in place. There are still some organizational barriers in place. The analytical insights are localized to departments and […]
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Another wonderful visit to eTail West in Palm Springs, CA is over and we come bearing… no, not gifts, just information. It was an exciting week – we met many leaders ready to grow their business and got to hang out with our most valued partners. Here is the awaited overview of the major topics we […]
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BigView analytical workbench lets merchants of all sizes integrate big data analytics into retail operations for real time decision support and personalization. Palm Springs, California — February 26, 2018— Infernotions Technologies Ltd, the company behind Polytab Analytics has launched BigView – cloud-based analytical workbench at Etail West 2018, the retail ecommerce conference in Palm Springs, […]
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ICTV Brands (ICTV.PK) is a health and beauty company that owns and sells a variety of products ranging from an anti-aging device or a hair removal device all the way down to skincare products. ICTV Brands have been using Polytab Analytics for a little over 6 months now. We sat down with Ted Seiler, a media […]
Read MoreThe Polytab attribution solution deployment seeds the customer data platform . It builds the single view of the customer across all his/her touchpoints for ecommerce and for offline sales. The power of these data for personalization and decision support is best leveraged by data scientists who have the subject matter expertise from inside their client […]
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Join us in Palm Springs, CA at eTail West, February 26 – 28 for a one-on-one conversation on building smart e-commerce strategy. You will get a chance for the first-hand intro to our newest and the most powerful addition to our product family – BigView. Polytab team will also be featuring display and mobile attribution, powered […]
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I did the following analysis on data compiled with Polytab’s attribution technology in the BigView analytics platform. The analysis was on the shopper journeys leading up to the purchases on Black Friday and Cyber Monday across our retail customers in the Fashion and Apparel segment. The analysis was written in SQL. Here were the questions […]
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Why don’t sales associates get commissions for web sales? They should. I worked summers and weekends with the catering services department of Purdue Memorial Union. Usually, I’d be a server or a runner at weddings or large celebratory ceremonies. Occasionally I’d get to work private breakfast events with made-to-order omelet services. The alumni were generous […]
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Ask different people what a data scientist is and you get different responses depending on their interests and agendas. A word cloud for data scientists would be a grab bag of terms like – Hadoop, Spark, MongoDB, clusters, Big Data, machine learning, artificial intelligence, predictive modeling, decision trees, neural networks, self-organizing maps, chatbots etc. The […]
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This is a basic how-to for setting up basic attribution tracking using the Polytab app. There are four basic steps. STEP 1: Gather the basic attribution set-up content Pixel codes from your Infernotions’ account manager. There are two pixels. One goes on your retail website’s sales confirmation page(s) and the other goes on all other pages […]
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