Black Friday and Cyber Monday shopper journey analysis

I did the following analysis on data compiled with Polytab’s attribution technology in the BigView analytics platform. The analysis was on the shopper journeys leading up to the purchases on Black Friday and Cyber Monday across our retail customers in the Fashion and Apparel segment. The analysis was written in SQL. Here were the questions […]

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Q&A with Florsheim Shoes’ Ryan Wittmann

Florsheim Shoes is owned by the Weyco Group. It is an iconic 125-year-old American brand specializing in leather shoes, currently run by the 5th generation of the Florsheim family. The group is growing its direct to consumer presence across digital retail channels. The e-commerce team has been using Polytab for almost a year now and […]

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Florsheim Shoes guides its online strategy with Polytab attribution

Florsheim Shoes, the iconic men’s footwear brand, has credited Polytab Attribution Technology for providing the business a complete picture on shoppers’ behavior. Florsheim Shoes has been associated with style, comfort and high quality workmanship ever since the brand’s inception in 1892. The Weyco Group, now the owner of the Florsheim trademark, is managed by fifth […]

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VillageHatShop.com identifies growth opportunities from mobile advertising with Polytab attribution

Hat retailer credits Polytab for discovering new growth and optimization opportunities using mobile advertising SAN DIEGO, CALIFORNIA, UNITED STATES, February 20, 2017 /EINPresswire.com/ — VillageHatShop.com, the online arm of Village Hat Shop, has credited Polytab Attribution Technology for providing the business a complete picture on shoppers’ behavior. VillageHatShop.com is the number one source for hats […]

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Jomashop aligns affiliate marketing & compensations with Polytab attribution

NEW YORK, USA, February 13, 2017 — Jomashop, #23 in Internet Retailer’s 2015 ranking of the World’s Largest Luxury E-commerce retailers, has credited Polytab Attribution Technology with identifying new opportunities in managing its affiliate management strategy. Chaim Posen, Director of Marketing for Jomashop led this initiative. His biggest win through the effort was in proving […]

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