What are your thoughts on the new Google Attribution rollout?

I got the email below today and felt compelled to reply. Varun, I would love to get your thoughts on the new Google Attribution rollout. http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ I get the sub-text. Google’s claim could have been lifted verbatim from Polytab attribution‘s marketing. Here is the description of the Google technology from…

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Shaving money like Shinola on paid search advertising

We attended the NRF Digital summit last week in Dallas. The keynote on September 28th was by Jacques Panis, President of Shinola who talked about delivering (almost) the same sensory experience for their watches and leather goods through the digital medium as they do through the showrooms. Even as Jacques spoke…

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ANA questions agency practices in investigative expose, recommends audits on media spend

The US Association of National Advertisers released 35 page guidelines encouraging members to audit media agencies. This follows an investigation that found agencies were receiving cash rebates without their client’s knowledge. “evidence of a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship” – K2 Intelligence…

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How big a revenue boost does a retailer get through Polytab attribution ?

Use Polytab attribution technology to correct outages and boost revenue potential across three key opportunity areas: affiliate compensation, paid search (SEM) allocation and shopping path optimization. 1. Affiliate compensation Affiliates direct referrals to a retailer’s website via reviews, coupons or cashback offers. More often than not, they are compensated based…

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