Polytab Analytics Blog

How to set up attribution tracking on a Bigcommerce site in under 3 minutes

E-commerce companies of all stripes need guidance on where to direct their spending, at each stage of the customer journey, before and after the first sale. All it takes is 2 minutes, 41 seconds to get the complete view on marketing effectiveness. This post is the first in a series on setting up your e-commerce website for attribution tracking. I will be doing a show-and-tell on installing the tracking pixel on a BigCommerce site, one of the High Performers as per G2Crowd’s rating.

G2-Crowd e-commerce platform Capture

5 Reasons why you should get attribution tracking for your e-commerce website:

  1. Knowing your digital footfall;
  2. Knowing repeat visits;
  3. Knowing your customer journey;
  4. Knowing the channels that convert a visitor into customer – ALL CHANNELS, not just the last one;
  5. Opportunity for planning a budget based on insights of all the above (read more about this here);

Video Tutorial for setting up your Bigcommerce website

Watch video how to do it. NOTE – this tutorial is for Bigcommerce platform only.


How much does attribution add to the bottom line?

Download this calculator to see the bump your revenues get by moving budget to opportunities discovered through Polytab.

attribution benefits calculator


Image – courtesy of Kevin Simpson (Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0))