Polytab Analytics Blog

Black Friday and Cyber Monday shopper journey analysis

I did the following analysis on data compiled with Polytab’s attribution technology in the BigView analytics platform. The analysis was on the shopper journeys leading up to the purchases on Black Friday and Cyber Monday across our retail customers in the Fashion and Apparel segment. The analysis was written in SQL. Here were the questions […]

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How-to set up forwarding link in outbound (promotional or transactional) emails

To set up the forwarding link for promotional or sales confirmation emails, replace the link to the landing page with a link as below: Where: c is your unique identifier assigned by your Polytab account manager. pt_medium=email is a static value. pt_source – email client, email marketing vendor or just simply “email”.  This a static manually defined […]

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VillageHatShop.com identifies growth opportunities from mobile advertising with Polytab attribution

Hat retailer credits Polytab for discovering new growth and optimization opportunities using mobile advertising SAN DIEGO, CALIFORNIA, UNITED STATES, February 20, 2017 /EINPresswire.com/ — VillageHatShop.com, the online arm of Village Hat Shop, has credited Polytab Attribution Technology for providing the business a complete picture on shoppers’ behavior. VillageHatShop.com is the number one source for hats […]

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