Polytab Analytics Blog

Q&A with Florsheim Shoes’ Ryan Wittmann

Florsheim Shoes is owned by the Weyco Group. It is an iconic 125-year-old American brand specializing in leather shoes, currently run by the 5th generation of the Florsheim family. The group is growing its direct to consumer presence across digital retail channels. The e-commerce team has been using Polytab for almost a year now and […]

Read More

IRCE 2017: Effective use of display and measuring TV advertising impact

Join us in Chicago, IL at Booth #1852 IRCE, June 6th – 8th, for an overview of Polytab attribution technology – the only full-stack attribution solution that helps merchants of all sizes scale their multi-channel shopper acquisition. Here are three of the product capabilities we are focusing on this year at the IRCE 1. Effective display marketing According […]

Read More

Florsheim Shoes guides its online strategy with Polytab attribution

Florsheim Shoes, the iconic men’s footwear brand, has credited Polytab Attribution Technology for providing the business a complete picture on shoppers’ behavior. Florsheim Shoes has been associated with style, comfort and high quality workmanship ever since the brand’s inception in 1892. The Weyco Group, now the owner of the Florsheim trademark, is managed by fifth […]

Read More