Polytab Analytics Blog

How to use Polytab’s recommendations engine to manage your affiliate network

Affiliates are a handy way to drive sales. The business rewards affiliates who bring visitors or customers to your site. The compensation strategy varies from retailer to retailer. Some retailers compensate on click-through activity (ie. visits alone) while others compensate for successful conversions. There are pros and cons to either approach. There are several popular […]

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Focus on your failures in multi-channel marketing – those are the money pits squeezing the budget

A recent story by Matthew Syed made me think about how we look at growth – ROI, business itself, marketing budget, etc. He talks about fantastic improvement of industry in relatively short period of time. The airline industry has a powerful attitude towards mistakes and failures of all kinds. Instead of concealing them, or attempting to justify them, it […]

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